Most people’s experiences with search engine optimization and search won’t include deep consideration of search engine optimization and tracking. Although we may all recognize its existence, only some understand its capabilities or use of SEO effectively. What’s the history behind SEO and the search engine? Investigating its origins along with who first employed it can provide helpful discussion topics when presenting new marketing ideas to top executives within your company.
Search Engines
Search engines have become essential to everyday life; without them, life would be very different! Search engines such as Google have revolutionized how we search and earned billions from us all – Did you know the concept of keeping all data together first started in 1945?!? It did!
From 1945, various versions of Google were developed; by 1977, however, Google.com officially registered as a domain, and from that point forward, search would become revolutionized. SEO emerged when people realized what a search engine can achieve; people began taking regular actions with thoughtful consideration to take full advantage of what search engines could accomplish, and thus, SEO became a reality.
Search and SEO in the 90’s
Google’s domain has been registered since 1998; since then, its search engines have enjoyed great success. Their increased accessibility through the internet has given rise to their increased popularity – yet there have been concerns regarding data quality.
SEO was initially introduced but not used effectively; many companies recognized this and implemented keyword stuffing by including as many relevant words into their websites and content to increase search engine ranking.
Search engines grew used to this form of keyword stuffing and began changing their algorithm accordingly, but this only worked partially, and the restrictions they put in place did not always work as planned.
Search and SEO in the 2000s
Google first entered the world of search engines and SEO in 2000, revolutionizing both. At that time, SEO wasn’t widely practiced within marketing, but they began setting the foundation. Their new set of rules was also developed and implemented to prevent people from “buffing with keywords.”
After setting the foundations of SEO in the early 2000s, Google announced its first significant SEO update in 2003 to assist those misusing SEO incorrectly. Google emphasized putting users first by providing high-quality and relevant information.
2005- The year SEO changed
Another landmark year for SEO. Google led the way once again by unveiling its latest intelligent search engine in June 2005; this platform can help users improve the quality of their searches by analyzing search history and browsing behavior. Keywords started becoming essential factors in blog content writing at this point; now, this platform makes keyword searching even more precise!
Google Analytics was initially unveiled in 2004 along with the NoFollow attribute. It has become an essential part of SEO and Search Marketing as they have drastically transformed how companies conduct their marketing operations today.
2009, more things change!
Up until recently, Google had been the undisputed king of search. There were other players like Bing that challenged it, but nothing came close until Microsoft introduced Bing with its promise of quicker results and greater precision for each individual user. Bing offers users faster searches as well as more precise and accurate results than its rival.
Bing was initially well received when it launched, but upon further examination, it was revealed that its only distinct advantage over Google was how it ranked keyword phrases within URLs – certainly no threat to unseat Google from its top spot! So Google responded with an update to their algorithm.
Google introduced a new algorithm at the close of 2009 that would combine real-time news updates and tweets, due to their increased popularity on their platform, into its search results page. This change helped attract journalist and copywriter users and opened up access to additional kinds of users, such as journalists and copywriters.
2010-Present Day
At present, SEO has become one of the premier marketing instruments. Search and analyzing people’s buying patterns have increased SEO’s effectiveness significantly and helped companies advance. Content reigns supreme as an indispensable asset.
Search engines such as Google and Bing have encountered significant obstacles over time due to more solutions being introduced and users becoming more technologically capable. Due to these developments, they’ve had to adapt their algorithms in order to adapt to how users consume and digest information.
Recent years have seen an exponentially growing number of people reading texts on smartphones. Before 2015, content read via mobile devices did not impact overall SEO ranking, but that changed when Google released their update that allowed mobile websites to be ranked according to how responsive they were, giving both developers and marketers something beyond keywords to focus on when considering search rankings.
HubSpot has provided some helpful SEO strategies in their article “Creating an SEO Strategy for 2020.” Here, you’ll learn how to formulate an effective plan.
To Conclude
SEO and Search have both become integral parts of modern life that continue to develop today. As search engines such as Google and Bing transform how users use search engines, businesses have seen huge advantages from investing in SEO/SEARCH as part of their marketing strategies. Over recent years, their use has only grown more popular among businesses that utilize them.