Should I use an Instagram Business Profile?

Instagram has quickly become one of the most widely used social media platforms for businesses and individuals alike, thanks to personal profiles helping many build strong brands with great success. But Instagram recently introduced business profile settings – raising an important question: whether to utilize an Instagram Business profile.

Why Create an Instagram business profile

If your brand wants to leverage Instagram strategically, considering a Business profile can prove invaluable:

Enhancing Credibility

Though it might seem trivial, there are distinct visual distinctions between standard and business platforms. Business profiles offer businesses the chance to directly message the brand via email or phone within the app and contact individuals through emails and phone numbers directly, streamlining the process effectively.

Accelerated Information Sharing

Furthermore, the business platform facilitates more extensive information inclusion, including product links. A significant gap can be seen when comparing both sides.

Access to Comprehensive Analytics

Perhaps the most significant distinction between personal and business profiles lies in analytics. This feature is transformative, allowing you to track accounts reached, post impressions made, peak post effectiveness days reached, as well as overall success metric tracking – providing invaluable insight for success measurement.

Establish an Informed Strategy

Assessing post-performance can play a crucial role in creating your Instagram strategy, as it provides a clear view of each post’s impact and allows you to adjust future posts accordingly.

Integrating Links Into Instagram Stories

Integrating links into Instagram stories is an effective marketing strategy. It directs followers in the direction you wish. But for this strategy to work correctly, two prerequisites must first be met: an established business profile with over 10,000 followers – which may seem complicated, but perseverance will bring success!

Empower Yourself With Instagram Advertising

Instagram offers paid advertising through business profiles, similar to that of Facebook Ads Manager. Redirecting customers directly to your page, products, or signup form prompts qualified lead acquisition.

Effective Post Scheduling

Though Instagram itself doesn’t permit third-party scheduling software, business profiles do allow the use of third-party scheduling programs like Sprout Social or Hootsuite that help ensure consistent posting even amid busy schedules. Such tools have gained prominence, providing proactive planning.

Product Tagging

Transforming customer buying journeys product tagging in posts enables discrete links to specific website pages without disturbing the purchasing process and eliminating distractions during purchase. Product tagging requires creating an online business profile.

Utilizing this feature yields considerable rewards, with around 46% of Instagram users making purchases after viewing products there. This impressive conversion rate creates an additional revenue source and increases sales significantly.

To conclude

The benefits of creating an Instagram company profile can be quickly identified. Improved analytics, tag functions, and linking directly to products are all fantastic advantages a company profile brings. Therefore, when asked whether they should use an Instagram company profile, they would reply in the affirmative as it provides extra features that help with marketing initiatives that personal accounts cannot.

If you’re seeking to expand your marketing efforts, take some time to browse the Knowledge Hub’s previous publications for ideas and inspiration.



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