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A Guide To Improving Core Web Vitals
What are Core Web Vitals? Enhancing the fundamental web vitals is of great importance for any website. Google defines these measures as real-world metrics which
Understanding WCAG 2.1
what is WCAG 2.1? WCAG2.1 can be seen as the next level in Web Content Accessibility Guidelines (WCAG), an acronym that stands for Web Content
A Guide To Amazon SEO
What is Amazon SEO? Amazon SEO (Search Engine Optimization) is the method Amazon employs to rank its products on their search engine, taking into account
How To Use SEO For Real Estate
What is SEO for real estate? Internet use has become an integral part of daily life. So it comes as no surprise that more and
What is SEO on YouTube?
What is SEO on YouTube? YouTube SEO (Search Engine Optimization) refers to optimizing YouTube videos so they rank better in Google’s search results. YouTube SEO
Advantages of Digital Marketing for Energy Companies
Why should energy companies be using digital marketing? Many digital marketing companies will advise energy companies that employ digital strategies for three reasons. Expand Your
Why Bid on Branded Terms?
What are branded search terms? Branded words are phrases containing the name of a brand; for instance, “Nike shoes” would be considered one such term.
What Are Rich Results?
What are rich results? Rich results are results that go beyond a traditional blue link and include additional information for users, such as rich snippets
What is the Best Site Structure for SEO?
Your website’s structure can have a tremendous impact on its appearance. Establishing and maintaining a clear layout for improved user experiences as well as to
Why using PPC for eCommerce is Crucial
Why use PPC for eCommerce? PPC advertising can be an extremely effective means of driving customers to your online store. By targeting relevant keywords that
What is Keyword Mapping?
What is keyword mapping? Site optimization refers to the practice of assigning specific keywords to web pages while providing search engines with information that helps
What is Hreflang and How do I use it for SEO?
What is hreflang? Hreflang tags play a crucial role in indicating the language and regional focus of a website or webpage. Embedded in the HTML