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ROI, also known as return on investment, is a pivotal measure to gauge the triumph of marketing campaigns. For marketers, it’s imperative to grasp the
What is a Content Pillar? Content marketing has become an essential aspect of a successful business strategy. The abundance of content on the internet makes
What is “cost of customer acquisition?” Cost of customer acquisition (COCA) is a measure of the resources a company must expend in order to gain
What is a website ranking? A search engine ranking refers to the position a website or web page appears in the search engine results pages
What is B2B lead generation? B2B lead generation refers to the process of identifying potential customers for a business’s products or services. It involves finding
What is specialist lead generation? Lead generation involves the identification and nurturing of potential customers for a business, constituting a fundamental aspect of any effective
What is ROAS in digital marketing? ROAS, or return on ad spend, stands as a crucial metric in digital marketing, indicating an advertising campaign’s profitability.
What does it mean to disavow a backlink? Disavowing backlinks is essential to maintaining the health of your website and protecting its search rankings. Backlinks
Marketing via email can be an excellent way for companies looking to reach a wide public, and sending bulk emails is one way of doing
What is a lead generation strategy? Lead generation refers to recognizing and cultivating prospective customers for any company. A plan for lead generation serves as
How to get started generating leads on LinkedIn LinkedIn leads generation is an increasingly popular way for companies to connect with prospective customers, partners and
What is the Leads 4 Life marketing newsletter? Subscribing to our marketing newsletter is a great way to remain current on the latest marketing trends.