If you have just created an Instagram page in 2020, chances are you are wondering how you’re supposed to increase engagement on Instagram.
Instagram has grown immensely over the past several years since being acquired by Facebook and is on track to surpass Facebook as the leading social media platform.
Engaging users doesn’t need to be complicated – this article focuses on some effective methods of increasing Instagram Engagement
Table of Contents
What does Improving Instagram engagement mean?
Instagram engagement – or the interaction between the public or your followers and your content posted to the platform – holds tremendous value.
Every user seeks to increase their engagement rate in order to stand out from the competition.
Instagram’s ever-evolving algorithm requires consideration as engagement levels may change over time; nevertheless, engagement remains a vital aspect in increasing visibility and possibly attracting new customers.
#1 Understand Your Audience
Knowing your target audience on social media or within your brand’s larger context is paramount for success on any platform, such as LinkedIn or Twitter.
With this insight in hand, you can ensure your posts, captions, and posting times resonate with them successfully.
#2 Storytelling Over Preaching
Avoid coming off as preachy; instead, tell engaging stories that draw people in. Connect images to real experiences and encourage sharing their own knowledge – this approach provides an open forum for engagement.
#3 Generate Engaging Posts
To generate engagement, you must create engaging content. This could involve adding an appeal for action, inviting comments, tagging friends, or crafting captions around current events and trending topics that spur dialogue between followers.
#4 Keep Your Page Consistent
Consistency can differ from overloading your page; posting too frequently could overwhelm followers and cause them to miss important information.
Aim for posting at least once or twice every day in order to increase following and engage followers through diverse content that keeps their attention while sparking dialogue between followers.
#5 Master the Art of Captions
Captions can be tricky to create on an ongoing basis, yet an engaging caption will surely draw audiences and drive engagement.
#6 Engage Hashtags
Hashtags are essential to Instagram visibility. Use them strategically in your posts to make them searchable via searches and trending topics; research regional-specific hashtags to effectively reach your audience.
#7 Discover Instagram's New Features
Instagram continues to add features that enhance user engagement, such as:
- Instagram TV allows for sharing longer-form video content, whilst
- Instagram Live facilitates real-time interaction and Q&A sessions in real-time.
- Finally, Stories provide users with an outlet for sharing sequences of photos or videos and encouraging user interactions.
#8 Provide Incentives
Incentives can be an excellent way to drive engagement. Even giveaways of your products can boost user activity.
Successful incentives often lead to followers tagging friends, commenting, and liking your page, creating organic traffic growth and building up a more significant following.
#9 Explore Instagram Stories
Instagram Stories provide a powerful engagement tool. Share pictures and videos you don’t necessarily want on your primary grid while encouraging user interactions through direct messaging, reactions, and sharing features.
#10 Adopt Video Content
Instagram has evolved beyond images; now, supporting video uploads as part of your profile can increase engagement by providing new ways for viewers to explore.
Introducing videos into your grid can bring something extra engaging and immersive for visitors who encounter it.
Implementing these strategies will enable you to increase Instagram engagement and expand your online presence.
Instagram is an outstanding social media platform that, when used effectively, can help promote your business and brand efficiently.
Engagement on Instagram may prove difficult at times, but with some of the features we’ve mentioned here, you can increase its effectiveness further and maximize its potential even more.
Want more tips for using social media in general? Check out the Knowledge Hub blog posts.