SEO businesses employ multiple ranking factors that offer various ways to increase the visibility of search results.
Local businesses face unique difficulties with SEO, including optimizing websites using Schema Markup – structured data that enables search engines to understand what information exists on your site – for local SEO purposes. So how can Schema Markup benefit local businesses?
What is local SEO?
Local SEO refers to increasing your website’s online visibility to attract more local customers by optimizing local listings, websites, and directories with relevant information regarding your business.
Local SEO differs significantly from general SEO in several key ways. While we must remain mindful of its features, local SEO offers unique nuances we must keep in mind in order to increase site performance and generate relevant traffic for our businesses.
Google My Business reigns supreme when it comes to local SEO.
Google My Business allows you to provide Google with essential details about your local business, which will be displayed readily on SERPs. This could include information such as your address, hours of operation, customer reviews, and any additional pertinent data.
For maximum effectiveness, you must ensure your Google My Business profile remains up-to-date and follow best practice recommendations to make sure it can easily index and crawl through your site so that Google can locate relevant information quickly.
What is Schema Markup?
Schema Markup, developed through joint efforts between each of the major search engine optimization players, allows website owners to better enable search engines to understand their content more quickly. Commonly guided to as “structured data,” you can add this coding on your site to aid search engines in understanding it more easily.
Schema Markup is used on websites to provide search engines with detailed information about a company and its people or events, products, or other companies on it.
Schema Markup may not directly influence how visitors see your website, but it can make an enormous difference to its appearance in search results and help draw more visitors to it. Schema Markup can make your site stand out among competitors and increase visitor numbers significantly when used correctly.
5 Reasons Why You Should Use Schema Markup For Local SEO
1. Schema Markup Improves Local Searches
One of the chief advantages of using Schema Markup for websites is to improve local search results. By advising search engines like Google that your site has relevance in specific geographic regions, Schema Markup helps your website perform well locally in search rankings.
2. Schema Markup Can Help Your Listing Stand Out In SERPs
Schema Markup can make your listing stand out among competitors and gain more clicks.
Schema Markup will remain an essential element in Google Voice Optimization as technology progresses and evolves in this space. It helps Siri, Alexa, and other voice assistants to identify which content on your website visitors find most helpful and which should be prioritized on search results pages.
3. Schema Markup Can Help You Achieve More Reviews
Schema Markup can help your site generate more reviews by making it simpler for customers to review it quickly and conveniently online. Customers who know they have this option will likely leave reviews themselves!
4. Schema Markup Can Increase Click-Through Rates
Schema Markup helps increase click-through rates by telling Google search engines that your site is appropriate for users’ purposes.
Customers who can readily identify that your site matches their search terms will likely click through to your page – this can apply to specific services and companies open during a given time frame.
5. Schema Markup Is Easy to Implement
Schema Markup can be easily implemented and doesn’t require any programming knowledge for its implementation. A Schema Markup generator tool makes creating this code straightforward; simply upload it onto your website once completed.
How do I implement Schema Markup on my website?
Schema Markup can be implemented into your website via two methods.
- To create code quickly and efficiently, utilize the Schema Markup Generator Tool.
- Manually embed the code onto your website. If you use Generator tools, you must enter your details in Schema Markup format. Schema Markup allows for more complex information.
Once the tool has generated your code, all that remains to upload it on your website is uploading.
If you prefer manually including code on your website, editing its HTML will require editing the website’s code manually with an editor like NotepadPlus or SublimeText.
If you need additional ways to optimize local SEO, take a look at our comprehensive guide on the subject.