How To Use Anchor Text To Improve Your Keyword Ranking

In this post, we explore how anchor text can help improve keyword ranking and increase search engine rankings for your website.

Over-optimizing anchor text could have serious adverse repercussions for your search engine results.

Following best practices when optimizing them will greatly increase your ranking across search engines.

Table of Contents

What Is an Anchor Text?

Anchor text refers to any clickable, visible text within a hyperlink that connects two pages and plays an essential position in SEO (Search Engine Optimization).

An anchor text example in HTML:

Inner Anchor Text W/ Href Attribute A link’s href attribute indicates its destination when clicked upon.

Why Is An Anchor Text Important for SEO?

Anchor text provides context for both readers and search engines alike.

They know where the link can be found and what awaits after clicking it.

Search engines are powerful tools for organizing websites. They can classify them based on various parameters and rank them accordingly.

Google uses anchor texts primarily to determine the authority and quality of a domain and content.

Providing users with irrelevant content can result in an unpleasant user experience since their needs are no longer addressed in a relevant manner.

Your site could be pulled from search engines’ results rankings due to a lack of reader interest in its content.

Anchor text helps build trust among visitors while sending the right signal to search engine crawlers.

Types of Anchor Text

When exploring anchor text and its impact on SEO, two primary categories emerge internal anchor text and external anchor text.

Internal Anchor Text

Wanting To Build Website Traffic Without Breaking Your Bank? Anchor text refers to links within a website that lead users directly to other pages on that same domain, creating seamless navigation for visitors. These pathways help users quickly move around your website.

Examples of anchor text words that are typically utilized include:

  1. Log In
  2. My Account
  3. Privacy Policy
  4. Contact Us
  5. Terms & Conditions
  6. Email us
  7. SiteMap
  8. About us
  9. FAQs
  10. Home
  11. Print
  12. Customer Service (CFCS)
  13. RSS Blog
  14. Careers
  15. RSS
  16. Blog
  17. Bookmark This Site for Career Services
  18. Register Services

External Anchor Text

External anchor text refers users to pages hosted on external websites, playing an integral role in SEO. Both internal and external anchor texts play vital roles in success.

Internal anchor text enhances user experience by simplifying website exploration and providing access to the desired information.

An external anchor text helps search engines understand your website’s subject matter, leading to increased search result rankings.

Diverse Anchor Text Variations

Additional variations of anchor text include:

  • Exact Match: This option includes keywords matching the linked page’s content.
  • Phrase Match: Phrase match keywords correspond with specific rankings goals of your website.
  • Partial Match: At least one word within the anchor text matches the searcher’s query.
  • Branded Anchor Texts: Anchor text that showcases the brand name.
  • Generic Anchor Texts: Common phrases such as “Click Here.”
  • Naked Link: Here, the URL acts as the anchor point and directly leads to its intended page.
  • Images: Google utilizes image alt text as anchor text when linking images; without this tag, the default anchor text would be “NoText,” which would negatively affect SEO efforts.

How to Optimize for Anchor Text

Enhancing anchor text to increase SEO outcomes

Leveraging anchor text as an off-page SEO strategy provides enormous potential to increase keyword rankings. Doing this efficiently involves following several essential practices in order to guarantee optimal results:

  1. Maintain Relevance: Anchor text should fit seamlessly with the context of its destination page, creating an easy connection between itself and its content. Any potential misleads should be avoided to ensure a positive user experience.
  2. Make Your Anchor Text Stand Out: For optimal user navigation and readability, ensure that the anchor text stands out by keeping its differentiation clear from regular text. Achieve this goal through regular differentiation checks.
  3. Blend Anchor Text into Content: For an improved user experience when exploring linked pages, integrate anchor text seamlessly within sentences to maintain its natural flow of speech. This ensures a natural reading experience.
  4. Concise and Accessible: Opt for concise yet comprehensible anchor text that clearly communicates its intended message and facilitates user understanding of linked content. Shorter phrases tend to work best at conveying this key aspect of information and improving user comprehension.
  5. Keyword Integration: When writing content for a website, be sure to incorporate relevant keywords within anchor text to accurately convey its theme and increase search engine understanding, helping increase its rank in search results. This practice aids search engines in understanding your purpose better.
  6. Descriptive Language: Use descriptive anchor text that accurately portrays the linked page. Avoiding generic terms as detailed descriptions improves user comprehension and thus increases search result rankings.
  7. Diverse Anchor Texts: Avoid repetitive anchor text usage, as search engines and users could see this as spam. For variety and maximum SEO benefit, incorporate different anchor text options, including keywords and brand names related to your topic.
  8. Avoid “Nofollow” Tags: Avoid using nofollow tags that instruct search engines not to follow links, as this can hinder anchor text optimization by diminishing their potential impact.
  9. Establish an Anchor Text Repository: Keep an organized record of all anchor texts used, making access easier during optimization efforts or site audits, thus streamlining management processes.
  10. Monitoring: Use Google Analytics to perform rigorous tests and monitor anchor text performance, testing different variations to see which produces optimal results. Tools like Ubersuggest and Semrush may also be utilized to uncover external websites’ anchor text usage when linking back to your site. Other tools are: The Anchor Text Categorizer Tool.

By implementing these practices carefully, anchor text optimization can result in significant gains in keyword rankings and overall SEO effectiveness.

How to Create an Anchor Text

Simple hyperlinks consist of an HTML anchor element tag with anchor text, noopener, target=”_blank”, and target=”_blank”.

Anchor and close this tag.

First, type an anchor tag into the search field.

Enter “noopener” target=”_blank” Href=””, with quotation marks around your URL of choice.

Step Five entails typing the anchor word between closing and opening tags.

Content Management Systems such as WordPress typically come equipped with an option to turn text you select into hyperlinks by simply clicking.

Basic Anchor Text Attributes with Definitions

  • Href indicates the name of the website to which this link will lead.
  • Target – this attribute specifies whether the link should open in a new tab or within its current one, enabling it to do so by adding the attribute ‘_blank’, allowing for links that open up in new windows.
  • Title – To view this, hover your mouse over one of the anchor texts, and you should see text appear as soon as it does so.
  • Name is often the crux of identity.
  • Download – indicates the link for downloading the file.


Anchor text is an integral component of SEO, as it can significantly boost your site’s position in search results.

Marketers have more control than ever over internal links, and therefore it is recommended that optimization of anchor text be more frequently practiced within internal anchors.

Internal links have an enormously positive effect on search engine performance.

Utilize our tips and suggestions for effectively using anchor text and increasing search engine result page rankings.

For more information about SEO and how you can effectively implement it in your strategies, take a look at the SEO tutorial.

Leads 4 Life can assist with SEO anchor text optimization and lead generation – simply reach out for help today.

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