Recent years have witnessed an exponential surge in the growth of online shopping. According to statistics, one out of every five dollars that a company makes comes through online channels; many businesses have noticed this shift and implemented lead generation online to draw potential clients and customers in. With competition for leads becoming greater online and as more and more businesses use this platform for lead generation purposes, companies need to stand out in order to make themselves more desirable to potential clients – Here are five typical lead generation cliches you should avoid when creating lead generation leads online.
Copying content from other websites or what they’ve written could bore customers to death! Your company needs to stand out, be unique, and not repeat what has already been said elsewhere – that’s why we have come up with five phrases you should avoid in lead generation so as not to turn clients off!
Table of Contents
1. ‘This is a 360-degree solution’
We’re uncertain of your intentions here. If the product or service in question can only be consumed from 360 degrees, customers who purchase it will return to where they started – certainly not what a client wants!
Social media channels shouldn’t be dull and boring; they must stand out! Your content should use actual language rather than cliches for best results in client engagement, SEO, and lead generation.
Avoid this common lead generation cliche, as it simply doesn’t make any sense. Instead, tell your clients about something unique to offer that’s different from others’ offerings, and sales will follow suit.
2. The 2nd Cliche of Lead Generation: ‘Content is King’
At times, this may be true. Content marketing should help build search engine rankings and provide excellent value to clients, yet its use has become so widespread it has lost its purpose and should be avoided altogether. Although content is essential, you shouldn’t just publish anything; put forth effort into making sure every piece you share adds real value for customers rather than mass amounts of garbage being released to the market. Your customers want quality over quantity of info provided!
Take a step back and consider the content that’s currently available to you: Is it of high quality? Can you find value in it? Should more effort be expended to increase its utility? Quality content can draw visitors to your site while driving sales for your company – make sure that effort goes into producing it, or else lead generation efforts may not reach their fullest potential.
3. ‘You should be focusing on making your social media viral’
Lead generation cliche #3 involves trying to go viral on social media posts; unfortunately, only some will actually do it, and even if they do, the effects will quickly fade, and your website won’t attract much traffic in return.
A successful viral campaign takes hard work, money, and luck all rolled into one. While you cannot be sure whether or not the content you created will resonate with people, publishing at the right moment and with enough engagement will encourage users to share it further.
Focusing on creating content tailored to the target audience of your customers and investing in lead generation to build credibility and brand recognition with prospective clients is critical to business success.
4. ‘Don’t make a mountain out of a molehill’
When it comes to lead generation, one fundamental rule of thumb to keep in mind is not to place all your attention on an issue that doesn’t have any bearing in the larger scheme of things. Focusing solely on something seemingly inconsequential could waste both time and money for no return whatsoever.
Becoming familiar with various methods of lead generation is essential. Planning out your approach carefully ensures you use every potential option for lead gen, and cost-sharing among multiple sources can increase the odds of generating leads for your company.
5. ‘We are taking (your product) to the next level’
Informing clients that their products are of top quality but may never become the most effective is vital, yet often used in marketing campaigns; this phrase actually damages more than helps your brand’s image and growth. Telling customers you believe their product(s) aren’t among the top available but that they could improve gives the impression that your products may never reach that status; either that or make sure buyers know you are the top provider!
It is best to avoid this phrase in advertising materials and inform clients that you offer only top-quality products or services, and they should purchase them for this reason alone.
To Summarise
This guide to 5 Cliches of Lead Generation You Should Avoid has been put together to make sure you avoid making the same mistakes other marketers do! By doing this, it can increase lead generation and help ensure you stand out from competitors.
Here is our overview of five lead generation cliches you should avoid:
- Make sure that the content on your website provides value to customers.
- Do not spend all of your budget for lead generation on just one type. Instead, spread it across various strategies.
- Make it known to your customers that the products you offer are among the finest available, then explain why this is so and convince them to shop from you.
- Be careful when using these common slang phrases in lead generation, as they could do more harm than good to expanding your business.
Bonus Content: At Leads 4 Life, we’re big supporters of HubSpot in our blog posts about lead generation cliches that you should avoid and the top 5 common ones we discussed, make sure to read this HubSpot beginner’s guide on creating leads for businesses via inbound methods.