As part of your marketing, there are various channels you can utilize. As we enter 2020, there has been an evolution in which medium is most used; all are effective, but some provide more tremendous success across industries than others. Here, we examine which are the five best marketing channels currently being utilized by marketers.
Why Is Marketing Important?
Marketing your business is vitally important. Marketing allows companies to show clients what they offer while simultaneously building client relationships. Standard methods have dropped by the wayside in favor of digital platforms like social media and PPC/content/SEO strategies, which have taken root as marketing necessities for modern businesses.
Marketing is also about awareness. Spreading the word about your brand and expertise to potential customers is essential to building both a base of customers and creating loyal ones. Marketing can be efficiently implemented using multiple channels – this process makes for effective business planning!
What Channels Can I Use?
When considering the top five marketing channels of 2020, there is an array of choices available for use. Each option should be tailored specifically towards your target audience for optimal results. Furthermore, none should be overlooked due to their undeniable significance; therefore, it’s imperative that each of these channels is explored as fully as possible in some capacity. Following are some channels that were viable options in 2020:
Pay-per-click advertising stands out as one of the fastest-growing marketing channels. Google Ads’ use has increased exponentially among many businesses that utilize organic traffic strategies alongside paid ads; its value to marketers with more significant financial means has only become more apparent with time.
Reaching high rankings on Google has become increasingly essential for many entities. Google offers an effective paid platform, including keyword bidding and monitoring potential leads – integral components to successful performance on this search engine.
Social media is an effective marketing tool, boasting impressive reach when used effectively – while remaining cost-effective. Platforms like Instagram, Twitter, Facebook, and LinkedIn have revolutionized marketing practices, an effect that persisted well into 2020.
Although often undervalued, email marketing remains an essential tool in today’s marketing strategy, especially for businesses with vast databases. Capturing data holds immense value to businesses; collecting it provides potential leads while engaging different channels simultaneously.
Email marketing is commonly recognized as a top and uncomplicated marketing channel. It serves as an excellent means to reconnect with previous customers and maintain a presence in the minds of potential buyers who might not be prepared to make a purchase yet. Sending out a marketing email on a monthly or bi-weekly basis proves to be the most effective approach to capture the interest and enthusiasm of your audience.
While not the primary channel for marketing your brand and business, websites provide a powerful means of expanding brand recognition and building its identity online. They serve as the first point of contact between potential clients and yourself and can demonstrate services available from you as an entity.
When it comes to generating leads and also data capture, your website is going to be key. A landing page with specific calls to action as well as options to leave data will allow you to capture that data effectively. If you then pair this with a specific CRM, your website is one of the most important marketing channels.
Content Marketing & SEO:
Content is of immense value, as its creation and presentation can have a direct effect on your business. From blogs to vlogs or e-books, producing engaging and well-written material is of vital importance in keeping a consistent customer experience across platforms and devices. Ideally, its creation should add value in terms of product guides or videos that address industry concerns – providing more return for your investment than you could ever get elsewhere!
SEO (search engine optimization) complements content marketing by optimizing blog posts for search engines like Google or Bing, ensuring accurate headings, keyword density, and meta descriptions, as well as alignment between titles and keywords.
Integration of SEO and content strategies has become an established part of marketing due to their necessity in informing and providing value to audiences. More businesses are creating content strategies in order to engage their target demographics effectively.
Marketing is essential to the growth and development of any business, so make sure that you create an established marketing strategy to understand where your efforts should be directed and set goals. With five top marketing channels for 2020 changing frequently, keep tabs on which platforms your customers are engaging with – take a look at the Knowledge Hub to gather all sorts of useful marketing-related info!