Pay Per Click (PPC), better known by its acronym, has become increasingly prevalent and influential in how businesses approach marketing strategies. Businesses that can allocate budgets towards campaigns across multiple channels increasingly favor it as an advertising method; setting up PPC is relatively straightforward, while getting results is usually challenging – this article will focus on improving your PPC campaign!
Choosing a Platform
When starting or improving a pay-per-click (PPC) campaign, selecting a platform is often the first decision. Google Ads may be the most widely known and well-recognized, but other alternatives worth evaluating may include:
Facebook Ads
With Facebook Ads, you can create “sponsored posts”. A sponsored post allows you to amplify the impact of your post by spending the amount needed to reach a larger population – making this option particularly useful when expanding an audience.
When placing a sponsored post, you have complete control over its placement, location, target audiences, and presentation to viewers. Most important, however, is setting a budget ahead of time and then adapting it depending on how your ad performs.
Ads on Twitter
Twitter Ads are one of the lesser-known fruits due to the increasing numbers of users on Instagram and Facebook. But like their counterpart, they offer similar advertising platforms with options for choosing location, audience, and budget parameters.
Twitter Ads allow you to focus your advertising on three areas – new followers, tweet engagements, and traffic to your website – which are all essential in building your brand and increasing the possibility of lead generation.
Google Ads
Today, we introduce the market leader. Most PPC users use Google Ads because of its extensive range of services, with so much variety at your disposal across various websites to select your ads to run with it being so expansive.
Display Ads, Search Ads, App Ads, or Video Ads are among the many options for advertising available to you. Each advertising platform allows for establishing budgetary limits, location parameters, and audience demographics – giving you plenty of choices!
Visit the Google Ads page to learn more about this outstanding service and launch a Google Ads campaign! Getting Started on Google Ads
What types of Ads are you going to use
Once you’ve selected a platform to launch your campaign on, the next step should be deciding what kind of advertisements to run. If you already use one ad type but would like to explore others as possible ways of improving PPC campaigns as well.
As previously discussed, both Twitter and Facebook offer minimal choices, while Google offers many more options, such as:
Show Ads
Banner ads on Google make it easier for people to recognize your business’s brand.
App Ads
Businesses of all kinds are increasingly turning to apps as an effective means of reaching out to people via phones and tablets. Google then utilizes the design generated by your application as part of an advertisement – helping your brand become recognized across multiple devices.
search ads
Google Ads
An essential form of pay-per-click (PPC) advertising, search ads are likely the first place you will consider when considering pay-per-click (PPC). A search ad uses advertising on search engines such as Google to display links to your website that target specific keywords your targeted audience is likely searching for.
Video Ads
With increased video content being created daily, videos have become an increasingly popular form of advertisement. Google offers direct access to YouTube with more than two billion active monthly users – so investing in video ads will only serve to expand the internet further!
Determine your budget
Establishing your budget and setting it is of utmost importance when planning an effective PPC campaign. Your budget will dictate which ads can be launched on which platforms, while without one, it would be impossible to craft an accurate strategy.
Google Ads, one of the market leaders, allows users to set a daily spending limit. This feature is especially beneficial if most of your customers tend to engage during specific days or occasions.
Remember that some aspects of your search may cost more than others, depending on factors like audience segmentation or critical parameters. Google uses an auction system that will help you to determine how much each criterion will cost – this can help ensure you budget effectively for each.
What is your target audience, location and also search terms
PPC platforms give advertisers the power to select ads they’d like displayed and the locations in which they should appear when someone searches their chosen search terms, just as any traditional form of advertising would. With PPC, this option also opens up: choose how your ad should display when an audience member selects one of your keywords from a search.
Selecting keywords (also referred to as SERPs) for your marketing campaign is of utmost importance. Keywords form the backbone of any successful PPC advertising effort and play an essential part in driving visitors directly to your website. However, be wary that too many keywords might bring unqualified leads instead – due to overdoing it with PPC advertising!
To Conclude
PPC advertising can be an excellent way of driving more visitors and interest to various locations, with multiple types of advertisements catering to specific people you wish to target. Although PPC can pose some initial expense risks, budget planning and planning ahead can often help mitigate that risk.