How to explain Lead Generation to your mum!

Learn to explain lead generation to your mother easily and effectively promote it within your organization. In simple terms, become familiar with Lead Generation to effectively present and promote it.

As most parents can relate, you might find yourself struggling to explain something unfamiliar and complex to their child(ren). We thought we’d help simplify things by breaking Lead Generation down in simple terms for easy understanding.

Moms out there: Be ready! Here goes.

What is a lead?

Leads occur when a potential customer expresses interest in your product or service through various means, such as marketing or selling calls (the possibilities are virtually limitless).

Why are leads important?

As a seller of products or services, having leads available for pursuit is crucial to their success. Leads targeted towards what your product or service offers mean there’s a higher likelihood of revenue being generated than otherwise.

What is lead generation?

Lead generation is the process of engaging people who may be interested in what you offer by encouraging them to express an interest. While not customers or users of your products directly, leads allow businesses to focus their marketing towards those most likely to purchase or utilize what you sell – an effective method for increasing revenue streams through targeted leads.

How does it work?

As previously discussed, leads can be secured in several ways; one common means is through marketing materials or sign-up forms.

  • Registering someone interested in your product or service represents an opportunity.
  • Engaging with social media posts that draw interactions from others is seen as a potential lead.
  • If someone has expressed an interest in something you provide, this could be an opportunity.

How can this impact a business?

Qualified leads will benefit your business development in two significant ways. First, by being targeted and specific enough, clients and customers who contact you through them are likely to fall within your target market – thus negating the need for business development altogether in favor of using leads for this purpose instead.

Used correctly, digital ads can also provide a boost to revenue. They’re explicitly tailored towards engaging those interested in your product/service – so the message goes out quickly!

Is it for everyone?

Are You Seeking to Expand and Expose Your Target Market with Lead Generation? Absolutely! Almost any business that seeks to increase exposure to its target market through lead generation. From dentists seeking more clients to heating installation companies searching for customers, lead generation can provide excellent results.

So, to summarise: Here’s how to explain Lead Generation to your Mum!

Specific and Targeted = Potential Revenue… Could it be easier? Sure, it could, but as long as you explain everything to your mother, then all will go well!

Explore more blog posts on our Knowledge Hub to gain more insight into Lead Generation.



Do You Need Assistance With Social Media?