Snapchat is an image-centric social media platform. Have you ever considered its potential use as a business promotion tool? Probably not; Snapchat tends to be seen as more of a superficial social platform, often associated with young adults socializing, than doing any business promotion on it. Yet more and more corporations, celebrities, and businesspeople on social networks are using Snapchat for the promotion of themselves or their businesses; therefore, the question arises as to whether you possess the capability of using this social network for this purpose.
What is Snapchat?
Snapchat launched in 2011 and rapidly gained prominence. It quickly established itself as one of the few apps truly dominating photo social media; even today, it remains among the top fifteen global social networks.
Are You Wondering If SnapChat Can Benefit Your Business? Well, one thing is sure: over 218 Million Users Are Active Every Day On Snapchat. This represents millions and billions of photos exchanged every day between users!
Benefits of Snapchat for business
As with any social media platform, Snapchat should be evaluated based on which ones best suit your needs and which don’t. Since it appears to attract specific groups of users, any that seem related to your brand’s story are worth consideration.
Connect with a younger demographic
If your marketing targets those younger than 35, Snapchat may be an attractive platform to explore. As 82% of its users fall within this demographic age range, targeting content toward this age demographic will provide the most excellent chance for success. Investigating what other similar businesses are up to may provide clues as to what route might work best.
One other interesting fact is that one-third of Snapchat users do not appear on Instagram; therefore, if you spend significant amounts on Snapchat, it might be worthwhile exploring it as another avenue of potential earnings.
Understanding your target audience permits you to tailor content specifically to them. As explained in Demographic A Guide to Target Markets for Small Businesses, everyone doesn’t fall under one demographic.
Get users to interact with your brand
Snapchat stories provide the ideal environment for creating interactive advertising experiences that engage audiences. As an experience platform, Snapchat reports that 60 percent of its users tend to make impulse buys, making this tool ideal for business!
Snapchat’s Discover button marked the turning point for brands’ use of Snapchat for marketing, such as Cosmopolitan magazine and clothing companies like T-SHIRT and J. Crew. Collaborating together gives customers an easy way to select their preferred place.
Show your brands playful side
Sometimes, business can be so severe it can be refreshing for companies to show another facet to attract additional segments of their target market. Companies frequently hold competitions for employees or followers, which is an effective way to engage them all and show another side of the business.
Should I use it?
It can be challenging to give an accurate assessment without knowing precisely what your business entails. Here, it is necessary to conduct a personal self-evaluation. Inquire of yourself first before asking any further questions of yourself.
What is my ideal age range and demographics?
What products or services do we offer that may fit with this platform?
Are we capable of being creative and interactive with our audience?
Does our organization agree to use video advertisements?
If your answers to these questions align with our suggestions and are consistent, you should give social media sites another go. Breaking away from what has come before won’t be straightforward, but it may increase exposure and help reach a broader customer base.
To Conclude
Over the past nine years, Snapchat has quickly become one of the most beloved social media platforms. Not only has its popularity grown significantly, other platforms such as LinkedIn have experienced an upsurge in usage, but Snapchat stands out by targeting those under 35 years old specifically. Can Snapchat be used to promote your business? Yes – just make sure your content resonates with your target audience. When creating such a compelling post, you will realize its full benefits!