Local businesses are in great demand in today’s competitive market, and competing to be seen on search engine result pages (SERPS) is becoming more challenging. Your competitors may use search engine optimization (SEO) strategies to move up in rankings.
Your company could quickly become lost among the competition. In this article, we present 10 methods that can help ensure Google notices your business pages.
Consider also that Google dedicates four slots of its search engine’s first page exclusively for pay-per-click ads.
As such, ranking on Google search results page one or two has become more challenging than ever.
As a local business owner, you’re faced with one fundamental dilemma: how to make your Google My Business Page Stand Out.
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What is a Google My Business Page?
Google My Business is an invaluable tool that lets you manage and enhance the visibility of your business on Google. It serves as an online directory or listing that lists your company.
Google My Business offers many advantages for small businesses. First and foremost, it is free!
Map and search integration enables your customers to locate you both physically and virtually, which in turn boosts SEO ranking.
Furthermore, Google My Business allows customer interaction not seen before or on this scale.
Here, I will outline several ways in which Google My Business Pages can help your business become the success you envision it being, and show you how to make your page stand out from the competition.
How Does it Contribute to Your Business?
- Enhance SEO Results: When setting up your account, select subjects relevant to your business or brand that can result in improved search results and enhanced SEO when users search for specific industries that apply. This can result in greater engagement from users searching for industry-specific results that pertain directly to you and improve the search results as a whole.
- Response to Review Messages: As customers are encouraged to write reviews, you have an unparalleled opportunity for follow-up and customer engagement through reviews. Reviews can help your company better understand customer experiences as well as create a sense of community around its My Business Page that makes it stand out.
- Google Posts: To increase search engine visibility for your brand or business, attaching posts on Google My Business can help boost its exposure and drive visitors directly to it. Posts allow you to promote any news, events, or offers relevant to promoting it further.
- Engaging Your Customers: Google allows you to communicate directly with your customers.
The 10 Ways to Improve Your Google My Business Page
1. Claim Your Profile
Even though Google My Business profiles might appear in search results, that does not guarantee they have been registered as registered profiles. To make any necessary updates or changes later on, be sure to claim and verify your account as the business owner; otherwise, it becomes impossible.
2. Verify Your NAP
Verify your NAP (Name, Address, Telephone Number, and Address) Verifying that your Name, Address, Telephone Number, and Address (NAP) is correct will take only minutes and help ensure your customers can quickly locate you when needed.
3. Integrate Correct Business Hours
Notifying customers about the hours of your business is another essential step, as doing so can prevent negative experiences for those traveling miles only to find that it has closed for the day. Being specific in this step helps avoid negative encounters that might otherwise arise when traveling to discover it is closed!
4. Add Photos
Being noticed is the key to standing out among competitors, and adding images of your business’s exterior and interior can help customers quickly locate you when searching. Images also serve to make an excellent first impression and will provide your clients with an accurate depiction of your services and brand – something which will only help to make My Business Page Stand Out more.
5. Request Reviews
Google takes into account customer reviews as one of its primary criteria in ranking My Business listings, so be sure to request them from customers or encourage positive ones by doing great work or offering superior products or services. Reviews provide an indicator of trust between businesses and their clients and could influence decision-makers to move forward with potential deals.
6. Respond to Reviews
Once your reviews are in, responding is only half the battle; replying can increase customer engagement and is one of the best ways to address negative comments. A positive reply shows your customers that your company values their opinions while actively working to enhance its customer service experience.
7. Add a 360-degree View or Virtual Tour to Your Business
Similar to how photos can set your My Business Page apart, taking your clients on a virtual tour around your company offers them the chance to get acquainted with your brand before even setting foot inside!
This approach is particularly suitable for companies in the hospitality and restaurant industries, including hotels and restaurants.
8. Utilizing Google My Business Posts
Whilst on this topic of Google My Business features, “Posts” offers another feature for use within its My Business platform.
This feature permits you to create and publish a single blog post directly onto Google My Business listing, where it will then be visible for all to see and interact with. Attachments, images, and even buttons for users to interact with can all be included as attachments or features within this feature, an effective way of increasing real estate through search results! Unfortunately, these posts only last up to one week, so make sure that they’re checked often!
9. Create Social Media Profiles
Social media can add another unique edge to your company. Including accounts on social networks such as LinkedIn and Twitter, for instance, will only further distinguish your business and add extra depth and breadth of character to its marketing plan.
Utilizing social media sites and creating content that highlights or complements your business or product will give potential customers more opportunities to find you via natural search.
10. Add Products or Services
Make sure you’re taking full advantage of all the products and services provided by Google My Business.
Google My Business accounts give those with products and services they offer access to this feature by creating an account, uploading photos, and using keywords that help increase exposure for their company. This feature gives companies that want their offerings noticed an opportunity to showcase themselves through Google My Business accounts.
Top 10 Ways to Make Your Google My Business Page Stand Out
Local businesses are in great demand in today’s competitive market, and competing to be seen on search engine result pages (SERPS) is becoming more challenging. Your competitors may use search engine optimization strategies to move up in rankings.
Your company could quickly become lost among the competition. In this article, we present 10 methods that can help ensure Google notices your business pages.
Consider also that Google dedicates four slots of its search engine’s first page exclusively for pay-per-click ads.
As such, ranking on Google search results page one or two has become more challenging than ever.
As a local business owner, you’re faced with one fundamental dilemma: how to make your Google My Business Page Stand Out.
To Conclude: Top 10 Ways to Make your Google My Business Page Stand Out
These 10 Tips to Make Your Google My Business Page Stand Out will assist in taking steps forward and developing or improving the look and feel of your Google My Business page with confidence.
Learn about free marketing or Google My Business Page tips with the Knowledge Hub.