SEO (search engine optimization) will likely play a pivotal role in your marketing strategy. SEO stands for search engine optimization, which concerns improving keyword content, meta tags and descriptions, and backlink profiles of webpage content. Without understanding its purpose or value, many may view SEO as time wasted; here, we explore four of the most frequently made arguments against it and ways to address them when speaking with decision-makers.
There are better way to drive more traffic
At its core, SEO’s four primary drawbacks lie with traffic. Given all of the marketing channels available, it can be understandable why some might believe there are more efficient methods of increasing website visitors. Content reigns supreme; effectively conveying it to your audience is paramount. Social media provides an ideal venue to promote your site as well as your business – but there may also be other reasons. For example:
Success Requires Investment:
Marketing success can only be attained with an investment of time and resources into learning SEO principles and adapting them accordingly, which requires investing time in understanding them as well as understanding competitors’ strategies. Any breakthrough or success that results from investing time comes through the investment of time – before diving in headfirst!
Every Channel Serves A Different Purpose
Social Media, Pay-per-pay-per-click advertising (PPC), and SEO all serve different roles. SEO involves organically driving traffic to your business website by building organic traffic and an audience base; by publishing relevant content, you can advertise its offerings and expertise to those searching for similar information online. In conjunction with social media channels like these, SEO serves as an audience development process to elevate brand recognition while simultaneously acting as an effective promotional tool.
Quality Over Quantity in Traffic:
Many business leaders mistakenly believe organic traffic does not attract leads. This perception is incorrect: SEO centres on keywords and content selection to attract potential leads from searchers – accuracy when selecting search terms such as those seen on Google or Bing search is vital in attracting prospective customers among searchers.
Perceived Lengthy Process:
SEO need not be an extended process when conducted effectively. With an experienced marketing team and SEO technician onboard, your content could quickly rise up the ranks – and though SEO usually leans more toward long-term growth via organic audience expansion strategies, it can still bring immediate benefits to your business.
Expanding a business through organic growth is an excellent method as it reduces marketing expenses, requiring only a time investment. The crucial aspect of developing a successful SEO strategy and putting it into action lies entirely within your marketing team. Make certain you have someone proficient in SEO, well-versed in the technical aspects, knowledgeable about appropriate software, and skilled in crafting compelling content.
Measuring ROI Feasibility:
Many company executives hesitate to invest in SEO due to perceived difficulties in measuring its return. Their worries often revolve around uncertainty about predicting ROI or problems quantifying it; new ventures with minimal traffic may struggle more with this task, while established businesses may establish metrics.
Google Analytics and Search Console provide tools that enable you to identify frequently clicked pages, popular content, and monthly clicks, providing insight into audience preferences as well as content promotion strategies. They also prove invaluable for measuring return on investment (ROI).
Based on these four arguments against SEO, it’s easy to see why many executives and business leaders may be sceptical of it. Yet one cannot ignore the evidence; many companies worldwide employ SEO tactics in order to increase organic traffic. Although implementing it in your company may take some time and patience, the benefits will soon follow.
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