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Many people think “lead generation” is nothing more than an idle joke, but for sales and marketing teams, this represents an invaluable opportunity to expand your business! Simply defined, lead generation involves persuading potential customers to visit your website in order to purchase or inquire about services, thus generating prospective leads with which your sales team can increase sales while at the same time increasing company growth.
Companies are taking advantage of the rising use of internet browsing and shopping to connect with large numbers of customers through social media, the web, mobile platforms, and beyond. Potential customers can be located through these channels.
Businesses of all kinds are using lead generation online as a strategy to generate business leads for themselves. Competition for leads can be fierce, so anyone involved with lead generation must know its basics if you wish to increase understanding further! Read up on how to generate new Leads now to expand your knowledge further!
Instead of sharing vital lead generation details, we’re sharing 20 fun facts to add a dose of positivity to your day!
1. What Does "Leads4Life" Stand for?
Have you ever been curious about the meaning behind our company name, Leads4Life? Simply put, Leads4Life was created from the term “Lead Generation,” making our name even more appropriate and explaining exactly what we do (websites, graphics, and design services for businesses alike!).
2. Blogs Are an Excellent Way to Generate Leads
57% of companies that maintain blogs get leads directly from them! Now’s your time: create some blog posts! Customers appreciate being informed and valued by companies; doing this could even sway customers to buy from that business since they become aware of its commitment.
3. "More leads, more sales"
It isn’t hard to guess the motivations behind salespeople! In order to increase sales volume and quality simultaneously. In order to do this successfully, increasing leads without decreasing quality can have disastrous results, so in order to ensure sales also increase with each increase in leads, you should improve both simultaneously.
4. The faster you take action and act, the more money you will make.
People want a response immediately when entering their personal information online; otherwise, they might choose another provider instead of you. The longer it takes for someone to contact them directly after giving their info online, the less likely they are to purchase from your business as an option.
5. One follow-up may not suffice.
Salespeople tend to ignore customers after only one follow-up. Customers need to feel cared for and rewarded before completing a purchase; one call might not suffice. It could take two, three, or even four extra calls before convincing some potential buyers that now is the time to purchase.
6. Landing Pages = Leads
As your website contains more landing pages, its capacity will be greater for lead generation! More leads generate more significant revenues; now is the time to engage your webmaster to design landing pages that will benefit your company! Not only is this exciting information regarding lead generation but also about landing page design’s influence on sales.
7. Generation Z as the Target
Generation Z accounts for a considerable portion of sales made within marketing. Generation Z should be your primary target audience, and make sure that all your efforts are directed toward reaching this audience as well as adults or older generations (depending on your product/service!). Do your research thoroughly when targeting this generation.
8. Stories > Statistics
Are You Offering Potential Customers Statistics to Engage Them Better? Maybe Instead Tell An Engaging Story Studies show that stories can help engage potential customers 13x better than numbers can do –
Read our related article here: 15 Surprising Stats about Lead Generation.
9. The social media industry is eating up your budget
Have You Considered How Social Media Is Eating Up Your Budget
Have you been questioning where your marketing budget is going? Social media advertising accounts for a significant share of most businesses’ budgets, with its cost potentially adding an extra expense but simultaneously creating leads and brand recognition for businesses unable to generate them without social media (where there are always people!). Investing in lead generation could be a wise move!
Do you find Lead Generation’s 20 engaging facts on lead generation entertaining and educational? Keep on reading!
10. 25% of Leads Convert Into Sales
Although not every lead you generate will convert to sales, some may come from competitors or trolls who simply wish to waste your money.
11. "Give Me the Money"
Companies will invest a substantial sum into lead generation; however, it is essential to ensure they invest their money wisely so as not to waste it on fake leads or leads that turn out to be nothing but waste. Achieving maximum return on investment for each lead generated is of paramount importance in order to stay competitive in today’s business landscape.
12. Lead Generation Is Difficult
Many in marketing would likely deny it, but lead generation remains their most significant challenge (who knew?). This could be for various reasons – finances, the season, or other considerations may make customers unready to buy, while there may also be external factors at work, such as their buying patterns, that we are powerless over.
13. Expected Daily Email Volume Will Reach 347.3 Billion
One fascinating aspect of email marketing is its expected daily volume will hit 347.3 billion by 2023 compared with 293.6 billion sent per day in 2019. This dramatic rise indicates the growing use of email by companies to generate leads as well as persuade individuals to purchase from them.
14. Twitter Network Is at the Core of B2B Advertising
Notably, among all of the popular social platforms, Twitter stands out as a hub for B2B advertising. Brand mentions for B2B are most prevalent here – 73% of business mentions by customers occur here! Customers frequently mention and tag companies when facing issues or offering praise about their products and services on Twitter.
15. Lead Generation = Top Priority
A company should prioritize lead generation as one of its three goals for digital marketing strategies, along with sales- and marketing-generated leads. If anything, companies should make lead generation their highest goal, as every business must produce leads before turning them into customers.
16. Find > Search for Social Media
In terms of driving visitors and leads directly to your site, search engines are approximately three times more effective than social media in terms of getting people there and creating leads that convert. This may be for various reasons, including that more people use search engines specifically for searching products or services while users browsing social media are often not ready to purchase immediately.
17. Nurtured Leads Vs. Unnurtured Leads
Nurturing your leads can significantly increase sales for your company over unnurtured ones, as this fascinating fact about lead generation shows. Nurturing is essential, as leads must be looked after throughout the sales process as not every prospect may buy immediately, and each member of your team must offer value to each client in some way.
18. The Lack of Resources Creates Obstacles
61% of companies who wish to generate leads for their company cannot do so due to limited resources, posing the biggest barrier in expanding their business and creating more leads. If this is something that is proving challenging, perhaps our services at Leads4Life might just make possible what previously seemed impossible and help you overcome any hurdles your business encounters.
19. Fastest Marketing Growth = Lead Generation
Lead generation is by far the fastest-growing segment of marketing. Each year, businesses make use of lead generation to expand their businesses as well as generate sales leads that lead directly to more money made for themselves through lead generation campaigns and advertisements. Businesses use lead generation as an efficient tool to increase business size as well as create sales-driving leads for themselves.
20. Tweets may be your most effective lead gen tool
People are more likely to visit a business’ website and convert into leads after reading an article posted by it on Twitter, with more and more users accessing Twitter every day, allowing your tweets to reach more people than ever before! So tweet wisely; make sure your frequency meets the goal of converting followers into leads!
Summary: Fun Facts About Lead Generation
The 20 Fun Facts About Lead Generation blog provides readers like yourself with entertaining, educational, and valuable content about lead generation! Discover five points you must remember from this post in this delightful read!
In summary:
- Short and sweet: Our company name is distinctive and clever!
- Your number of landing pages directly correlates with how many leads and sales you will generate, as more landing pages increase lead generation while driving up sales figures.
- Social media can be an expensive drain on your budget. Be careful when using it to reach the appropriate people (see our article about managing social media advertising campaigns for more details).
- Be sure to nurture the leads you generate for your company – this could make the difference between closing a sale or ceding it to competitors.
- Lead generation can be one of the more daunting aspects of digital marketing to undertake successfully.
- Outsourcing lead generation can be the ideal solution for businesses that wish to acquire as many leads at a reasonable cost per purchase.
External Reads:
- Using Web Forms to Generate 120,000 Leads
- Lead Generation Sites: Are They Worth It?
- How Important is Social Media for Your Blog?