How To SEO Optimise a WordPress Website

This article describes how WordPress can help improve the SEO of a website.

WordPress may power the website for which you work or simply be used by that organization to maintain their online presence.

Read on for additional tips and strategies on how to enhance WordPress’s SEO.

Table of Contents

Optimise Your WordPress Site for Speed and Performance

Page speed optimization is vital as an essential ranking factor that impacts the visibility and rankings of your website.

Quick and valuable websites typically rank higher due to user satisfaction.

Choose the Right Hosting Provider and WordPress Hosting Package

Selecting an optimal hosting service can boost SEO and sales.

What Is a Hosting Provider?

Hosting companies provide space on servers to websites for them to store their data and make them accessible online to users of the World Wide Web for viewing purposes.

All the websites you visit on the internet are hosted by servers.

Requirements for WordPress Hosting

  • PHP Version 7.4 or later
  • MySQL Version 5.6 or later, or MariaDB version 10.2 or higher support
  • HTTPS SSL connections and can provide HTTPS secure services (SSL).

Best WordPress Hosting Providers

Below are a few hosting companies recommended by WordPress:

  • BlueHost HTML0 offers 24/7 support after signing up, caching solutions, no-cost WordPress website migration, and a more straightforward user interface for managing websites and domains. Upon sign-up, you receive both a complimentary SSL certificate and a domain.
  • SiteGround offers 24/7 assistance, caching solutions, free site migrations, an SSL certificate at no cost, no-cost CDN, Fast and secure WordPress, and additional features.
  • DreamHost gives its new users an array of complimentary resources, including an SSL certificate, domain privacy protection, and migration service, as well as fast SSDs with 24×7 customer support.
  • Hosting companies provide their clients with cost-effective website designs that load extremely fast.

Use a Content Delivery Network (CDN)

What Is A Content Delivery Network?

Content Delivery Network (CDN) servers help speed up your website by serving cached static content close to where your users live.

Static content refers to any data that remains the same every time it is shared with users.

Static content includes pictures, CSS files, JavaScript HTML files, and JavaScript scripts.

How Does CDN Work?

Visitors to your WordPress blog, when they browse it, their browser downloads it from the hosting service that hosts it.

Hosting servers are located in one physical location, so heavy traffic could put undue stress on them.

CDNs help save you time by storing static content across various servers and redirecting users to the one closest to their location.

Why You Need Content Delivery Network for WordPress

  • Improve page loading speeds because your content can access every server; closer servers deliver quicker access.
  • With multiple servers sharing the load, there is a greater likelihood that no single one will crash.
  • Enhance user experience as CDN speeds up your website, decreasing bounce rates and increasing the number of pages a user can visit in one session.
  • and Sucuri are excellent CDN options for WordPress websites.

Make Sure Your Site Is Visible

Double-check your website’s visibility settings within WordPress if it does not appear in search results.

Log into your administrator WordPress account, then navigate to Settings, Then Reading.

Switch to the Search Engine Visibility tab, and untick the “Prevent search engines from indexing this website” box.

Select ‘Save Changes’ when ready.

Pick a Fast WordPress Theme

Some fastest-loading themes are developed using Astra, SociallyViral, SocialNow, and GeneratePress.

Use a Friendly URL Structure

URL-friendly structures can help improve SEO since they clearly convey the contents of a webpage.

Search engines, as well as users, will discover it easier to read.

An alternative URL would look something like this: As is evident from these examples, both subfolders (‘SEO’) and pages (‘Top-5-ways-to-improve-website-rankings-with-SEO’) clearly state what each page covers.

An unfriendly URL typically looks something like this:

Visit for more details.

The subfolder structure here must be clearly labeled, making it hard for users to ascertain what content resides therein. These numbers make determining page content difficult.

To review and modify your URL structure in WordPress, head to Settings, then Permalinks and choose your post’s permalink structure before clicking ‘Save Changes’.

Modifying an already established website’s URL structure will cause its SEO ranking to plummet.

Hiring an expert to alter your permalinks and create redirects would be best advised.

Choose Between WWW or Non-WWW

Underlying this is the fact that SEO does not care whether or not a domain begins with www or non-www. Instead, what matters is adhering to one choice and being consistent each time you build a new site.

Non-www and WWW websites should be treated as distinct websites; do not alter your URL to remove or add www. This could create duplicate content issues, which could lead to disqualification by Google and prevent your site from ranking well in search results.

Certain CDN providers have difficulty redirecting traffic away from a poorly performing server to more dependable ones in an unregistered domain, so it is recommended to include www in your URL to improve reliability.

To change your preferences for settings, click Settings, followed by General. Add the URLs for both ‘WordPress Address and Site Address fields – ensure both areas contain an exact match!

Use WordPress Caching Plugins

Caching plugins help reduce server loads and make your website more efficient.

Some top caching plugins for WP include WP Rocket and WP Super Cache.

Instead of recreating pages every time they load for users, the caching plugin creates a copy after an initial load and serves it to future visitors as is.

Are You Optimizing SEO of a WordPress Site to Increase Speed and Efficiency? We Will Provide Step by Step Guidance

Optimise Your WordPress Site for Search Engines and Users

Utilizing WordPress SEO Plugins

Improve your search rankings without being bogged down in complex SEO terminology using SEO plugins for WordPress.

These plugins enable you to easily generate sitemaps, write meta descriptions, and identify any potential content-related issues.

Choose one plugin over multiple to avoid potential conflicts among plugins that could cause website complications.

Avoid plugin deployment hastily to speed page loading speeds, prevent website crashes, and foster proficiency among staff who use these tools.

mobile friendly theme

Google is taking steps to prioritize mobile-first indexing. This means they give preference to mobile versions of pages when ranking and indexing.

Mobile-friendly themes available include Avada, Divi, and Porto.

Gain Quality Backlinks from Respected Websites

Gain Quality Backlinks from Respected Websites Attract high-quality backlinks from highly regarded sites relevant to your content that feature organic linkage.

Such links have the power to draw in new clients and lead your enterprise since they come from topic-relevant sources.

To maximize backlinks, your webpage should offer content-rich pages with an authoritative tone, neutral stance, and reader enlightenment regarding their areas of interest. This approach will naturally draw in backlinks from external websites, thereby strengthening search engine optimization efforts.


SEO optimization for WordPress sites is crucial to their speed, as SEO is an integral component of Google rank factors.

Use plugins, select an ideal hosting provider, use CDN for quick-loading themes, and create user-friendly URL structures as ways to speed up your website.

Optimizing WordPress websites for both search engines and users is of utmost importance.

This can be accomplished using mobile-friendly themes and plugins and acquiring high-quality backlinks.

At Leads 4 Life, we can assist with search engine optimization, anchor text optimization, and the generation of leads. Feel free to reach out for an informal conversation! Contact us!

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