Government figures reveal that an estimated monthly average of 7000 IVAs were filed during the three-month period which ended July 2021, as per UK government statistics. If you find themselves struggling financially and require signing an IVA agreement to get them through it, there is a range of businesses from which you can select your provider.
Why would a prospective client pick your business over your competitors? How can you distinguish yourself and increase the visibility of your company name amongst customers?
Here is our guide on increasing the number of IVA internet prospects for your company.
Table of Contents
Using Facebook and Instagram Ads To Directly Connect With The B2C Market
We possess extensive expertise in creating paid advertisements that generate leads in the IVA/debt management and finance/financial sectors.
Social media provides an effective platform to quickly present ads to targeted audiences and spark reactions, prompting IVA potential leads for your company. When used appropriately, this method may even prove successful at producing IVA leads for IVA providers.
General v Qualified Leads
Prioritize your presence online when looking to generate more IVA Web leads. Consider all aspects of your marketing strategy when trying to increase leads.
Promoting your site to attract customers in numerous ways is possible.
Consider both the costs and potential results of advertising.
Conventional advertisements in trade or newspaper magazines might reach thousands of people; but will this lead to any concrete action from them and eventually contact being made?
Your goal is to cast a wide net in hopes that some may catch your attention.
Target those searching specifically for your products to increase the odds of receiving qualified leads that convert into sales.
These individuals already are curious about your services and are more likely to visit your website when shown targeted Google advertisements instead of traditional newspaper ads.
Using Google Ads To Get IVA Web Leads
Importantly, in order to use Google Ads effectively, you must be supported by a licensed professional who is willing to display both their license number and name on your site. Please refer to Google’s Financial Products and Services Advertising Policy here for more details.
Google ads are an online form of promotion in which an independent third party can display an ad from one user to another.
Search Google for IVA firms, and you’ll likely see ads at either the top or bottom of your search results page.
Companies featured in advertisements typically pay to appear, which gives them priority over organic search results below the advertisement.
Therefore, they tend to become the go-to option for anyone searching for an IVA business.
To utilize Google Ads effectively, it is necessary to develop an inventory of the keywords people search when seeking your business.
Are You Searching for IVA Services in Norwich and Surrounds?” By bidding on keywords that match, such as ‘Where can I locate IVAs near Norwich?”, you place a bid that pays a cost every time someone clicks your advertisement.
Monitor clicks and the cost per click before making necessary modifications.
This form of online advertising generates IVA leads since it targets those searching for IVA businesses.
How SEO Can Generate Web Leads
Increasing search engine optimization across your web presence is another method for generating IVA Web leads.
SEO (Search Engine Optimisation) can be described simply as using certain keywords and phrases in your marketing, taking a cue from what words your ideal clients search for to locate you.
Example: They could be searching for an IVA firm’s services.
Enhance your SEO by making simple adjustments, like altering your address. Maybe there is an IVA company located in Norwich or Norfolk you could contact to set up an IVA plan?
Perhaps confidentiality is vital to your business.
Customers could search for an IVA company located in Norfolk. Additionally, phrases like: Where can I find a reliable Insolvency practitioner in Norfolk’ are helpful when looking for no-cost advice regarding debt problems.
Key phrases could include, for instance: ‘Where can I obtain free debt assistance with IVAs in Norfolk?
Keywords to remember for debt advice should include ‘free debt advice IVA,’ “free debt advice,” and Norfolk or Norwich as the location.
Make sure to identify as many key phrases as possible and integrate them naturally into your website and other marketing materials.
Optimization of your site for search engine optimization will result in improved rankings when users search specific phrases.
How A Company Blog Generates Leads
Blogs for your company effectively increase IVA leads from the web by giving your audience something fresh to read and engage with. By producing quality material, your blog can also build its brand’s reputation while increasing its visibility.
Potential customers may not know of your company before, but they find you while searching the Internet for information on IVAs.
Blogs provide qualified leads. By redirecting visitors to your company through blogging, your readers are being led directly toward it and eventually become customers. Thus, providing another avenue of lead generation.
Creating a blog that answers people’s inquiries about IVAs will give them information they can use and increase the odds that they will choose your brand when they discover you through Google searches. When they reencounter your brand name, they are more likely to remember you as their provider because the information has been helpful.
Maximise Your Email Marketing
Marketing via email requires more than simply blasting out mass emails to all your customers at once as if it were one single person.
Every customer is unique, and there are numerous methods of providing tailored information that meets individual needs.
Send out emails containing content that will be of particular interest.
One customer could be considering initiating an IVA, while another is in the midst of finalizing one already underway.
Utilize email marketing to customize content to ensure every customer receives information that is most pertinent to them.
To gain new email subscribers, a customer sign-up form should be included either on your website or in your newsletter.
Get IVA Web Leads With Call To Action Buttons
Call-to-action (CTA) buttons are essential in driving IVA leads from the internet. CTA buttons encourage potential clients to take action, leading them straight to becoming leads at first sight. For instance, your website could feature a CTA that reads: ‘Click here for our guide for free IVAs’ as a compelling call-to-action prompt.
Customers will then be taken to a form for sign-up that must be completed, creating an individual lead and permitting us to contact them directly.
Send them the free guide and a warm welcome email from your business.
An alternative strategy would be to include a Call-To-Action in your Google Ad that includes relevant keywords. Your ad could say something like, ‘IVAs in Norwich with IVAs in Norwich,” with “free debt advice here.” When someone clicks your advertisement, they’ll be taken directly to your landing page with free debt help available there.
Add a second CTA on the landing page that encourages customers to take further actions, such as calling or writing you directly.
Your goal should be to convince them to create an IVA with your business.
Conclusion: How To Get More IVA Web Leads
Simply stated, increasing IVA web leads by optimizing your web presence will produce results in just minutes.
By optimizing keywords and SEO practices, you’ll be able to increase visibility on Google results, so more people will discover your business.
Blogs that feature relevant and valuable content can increase brand recognition and build your credibility as an IVA business of choice.